When two internationally acclaimed non-profit organizations—the National Audubon Society and Outward Bound—join forces to create the nation’s 3rd largest urban protected wilderness, challenges, as well as opportunities, are quick to arise. Start with raising $17 million in one year just to break ground. Add to that the creation of a unifying message for 2 distinct brands and audiences, and some agencies would politely step aside. But we took the challenge head-on—delivering a new brand campaign, website, development brochure, and direct mail appeal—and met the fundraising goal in record time.

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