When two internationally acclaimed non-profit organizations—the National Audubon Society and Outward Bound—join forces to create the nation’s third-largest urban protected wilderness, challenges, as well as opportunities, are quick to arise. Start with raising nearly $17 million just to break ground. Add to that the creation of a unifying message for two distinct brands and audiences, and some agencies would politely step aside. But we took the challenge head-on—delivering a new brand campaign, case for support brochure, website, and direct mail appeal—and met the fundraising goal in record time.
ben goodman creative 