Over the course of 200 years, Boston Harbor’s Thompson Island has meant different things to different people: a wilderness adventure school, a National Park preserve, a romantic destination for weddings and private events. But the planned launch of a consolidated website made one thing clear: the brand was going to have to speak to all audiences equally while continuing to promote its independent messages. The new brand website and video featured Thompson Island as an inspiring destination of opportunity and adventure, whose diverse activities all serve its mission to make a difference for Boston youth.

 

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