To compensate for the Orlando Museum of Art’s rapidly shrinking consumer base of conservative, aging members, we created monthly themed events to appeal to a younger, more diverse demographic. With an unprecedented campaign of print ads and posters, the Museum challenged audiences to see what all the hype was about. Combining a unique graphic identity with messages that pushed the envelope, the exhibitions attracted artists and attendees from both coasts of Florida, raising over $100,000 in the first year, tripling Museum attendance, doubling membership, and gaining recognition by local press as the city’s best social scene.

OMA_cuatrodemayo OMA_livingartOMA_lengua