In an industry dominated by scientists and engineers, Plexiglas was losing ground to new technology and upstart challengers. Driven by the belief that business-to-business advertising doesn’t have to be boring, we built a brand based on inspiration and innovation. Leveraging the product’s unique materials and applications, we focused on beauty, invention, and impact to create a story that captivated chemists, industrial engineers, and buyers alike. Upon international deployment of the new sales tools, revenues increased by $20 million in the 1st quarter.

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