Faced with renewed competition due to deregulation, the Caribbean’s largest mobile telecommunications company needed to change. In an effort to build greater emotional connection with customers, we developed the “Feels Good” lifestyle campaign, celebrating the people, passion, and culture of the Caribbean Islands. From print ads to TV commercials, product packaging to store design, we rebranded bMobile in 17 countries in less than 18 months, making Cable & Wireless the #1 brand once again.

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