Connecting consumers across continents seemed daunting for a London-based start-up crafting handmade soaps and perfumes. So we wove together a tale of history, folklore, and heritage to resurrect ancient trade routes on the high seas. The new brand emphasized the importance of natural materials, indigenous locales, and the work of human hands. Incorporating woodblock etchings of botanicals and the inspiring colors of the Spice Islands, the campaign brought together the Americas, Caribbean, Europe, and South Pacific in a story of fantasy and forgotten lands.




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