Protecting one of the nation’s most significant wilderness ridgelines and 160 miles of the Appalachian Trail takes more than just a website. That’s why we created a full branding campaign. From corporate identity to print collateral, electronic communications to a comprehensive marketing plan, we set out to build awareness, educate partners, engage outdoor enthusiasts, and advocate for legislation. The website functions as a multi-user portal, providing visitor stories, documentary films, partner tools, online donations, and daily updates on recreational events, news, and activism.
ben goodman creative 